The Big Wave Blog

Vikram Singh

Founder and CEO, Evision Worldwide
World Traveler

Contact me: Vikram at EvisionWorldwide.com

Personal Statement: I’ve come a long way from northern India to the Midwestern US, via Frankfurt, Bucharest, London, Singapore, San Juan, New York City, and San Francisco (just to name a few of my former homes). I am ready to talk to anyone, anywhere, anytime, especially if the topic is internet marketing. Show me a website, an internet marketing campaign, and I’ll tell you exactly what needs to be done. One of the best parts of my job is traveling the world to educate users in exciting, emerging markets about the power of internet marketing. Traveling to trade shows is another great perk, because in this business there is no such thing as learning it all. It’s great to hear other industry experts talk about their latest ideas and strategies. What I hate to see is people receiving bad advice, or no advice, and throwing money away on projects or campaigns that are poorly conceived and managed. There is enough room for everyone on the web, but those with intimate knowledge of search engine marketing will come out on top. My mission is to bring that message to anyone who will listen!

Bio: Vikram is a passionate digital marketing strategist, educator and advisor. He founded Evision on the concepts of researching and meeting clients’ specific needs, and offering impeccable service. During his career, he has created winning search engine marketing strategies and comprehensive internet marketing plans for clients in several industries, including travel, retail, and real estate. Vikram is an exciting and well-respected speaker, delivering lectures, workshops, and seminars around the country and abroad. He has written several articles on search engine marketing, website usability and industry ethics.Vikram is a graduate of the Institute of Hotel Management Mumbai. He earned his BA in English Literature and Economics from Delhi University.

Ronnie Soud

Founder and Search Marketing Director, Evision Worldwide
Web and Ocean Surfer

Contact me: Ronnie at EvisionWorldwide.com

Personal Statement: I confess to being the inspiration for “The Big Wave,” being Evision’s top surfer. As much as I love search marketing—and it is my passion—I’m grateful it can be done from any coast. I never leave home without a computer or surfboard, and often I have both. I make it a top priority not to miss any big waves in the Atlantic or the search marketing field, and find that these endeavors complement each other quite well. Both are invigorating, challenging, and infinitely interesting. Professionally, I am always looking forward to the next big challenge: a new client that presents the opportunity to try a new PPC strategy, open new international markets, push the limits of success even further. My favorite projects start from the very beginning: market research, website development, SEO copywriting, and then go all the way to include PPC, search feeds, online PR. It’s a real high to see how quickly we can take a site from 0 to 60, meaning search engine rankings, conversions, and strong online presence. It’s different every time, but it’s always a thrill.

Bio: Ronnie is Evision’s top search engine marketing expert. His expertise encompasses pay per click advertising, search engine optimization, website usability/functionality, and website conversion strategies. Ronnie is responsible for generating custom search marketing strategies for each Evision Worldwide client and implementing successful marketing programs on their behalf. His unique and creative approaches give our clients the edge they need in the online marketplace. In addition, Ronnie conducts ongoing research to keep Evision on the cutting edge of a rapidly evolving industry. Ronnie has serviced over 300 clients worldwide, including large companies such as Marriott and Disney. He has consulted with businesses around the globe on online brand-building, search engine optimization and paid search marketing. Ronnie graduated from the University of North Florida with a BS in Advertising and a minor in Marketing.

Melanie Korn

Founder and Managing Director, Evision Worldwide
Inveterate Writer

Contact me: Melanie at EvisionWorldwide.com

Personal Statement: Well, I’m pretty much landlocked and I don’t get to board many international flights. A big part of my job is to hold down the fort in Chicago, so it’s lucky that I really like it here. I like to see and hear what my talented and capable colleagues are doing, stay in touch with clients, see that deadlines are being met and bills are being paid. I have a fantastic team handling a full roster of clients and providing a full suite of services. But…I can’t stay away from the creative process. I still keep my hand in as many of our SEO projects as possible. My passion is writing, although I also love working with designers and programmers. I still write copy for many of our clients’ websites, and for our own site, of course. SEO copywriting is an art unto itself, not entirely like any other form of writing. It’s almost like a puzzle. It needs to be inviting and informative, and have a natural flow that coaxes visitors toward the shopping cart, booking engine, or lead form. And it also has to appeal to the search engines, who have their own mysterious and ever-changing preferences. Bringing this all together and then seeing the effect it has on website conversions is FUN.

Bio: Melanie has worked as a copywriter, editor and project manager for the past 16 years. She brings her extensive experience in writing, design and management to Evision Worldwide as one of its founders. Her content team provides Evision’s clients with industry-leading search engine copy and advises them on how to improve the functionality, search engine friendliness and overall presentation of their websites. Melanie also directs Evision’s business operations and customer service areas. She is driven by the goal of making partnership with Evision an invigorating, collaborative and successful experience for employees and clients alike. Melanie holds a Bachelor’s degree in Comparative Literature magna cum laude from Cornell University.