Got Mobile Advertising? The opportunity is calling you.
All the stars and planets are aligning for the Mobile Advertising battle that will ensue in the coming years. Mobile phone manufacturers continue to improve their products’ multimedia performance and web browsing interfaces. The cellular networks are not far behind in improving network speeds, and are constantly improving download speeds.
Staying ahead of the curve is always a good idea if you want to keep a competitive edge. As in any battle, victory will belong to those who are well-prepared: in this case, equipped with a strategy to take a bite out of the $14 billion dollar (it’s not a typo) mobile advertising market.
Here are some points about Mobile Phone Advertising that should get you thinking…
- It is the most personal form of advertising out there.
- Advertising in this medium will be successful as long as the user feels in control.
- The advertising window is tremendous. (How many hours a day do you have your mobile phone switched on in the same room as you? I’m sure it surpasses the number of hours you browse online or read print media.)
- Small Screen + Mobility = Less time to make a sale, but also tremendous opportunity for geo-targeted ads. Case in point: You are walking home from work and browsing for stock news, when a banner for a dinner discount at the restaurant across the street appears on your phone.
- Japan and the UK already have an edge with their superfast phones and networks, but the US market is catching up. Not surprisingly, BRIC nations (Brazil, Russia, India, and China) are among the fastest-growing mobile markets ripe for some targeted mobile advertising.
Q: Who is taking big leaps in this field?
A: Sir Richard Branson (a man living years ahead of his time).
Virgin Mobile created the first “pull” based Mobile Marketing program called Sugar Mama. It’s simple: users earn one minute for every minute they spend rating ads, surveys, or image content. For a lack of a better word, this is Bloody Brilliant Marketing!
What are you doing to get a piece of the Mobile pie?
