For years we have stressed the importance of watching your website closely and using analytics to gather and analyze data. What happened to the former governor of NY Eliot Spitzer is a great example of how well the banks make use of analytic software to track every transaction. The US treasury department regularly receives SARs (suspicious activities reports) from banks nationwide. Mr. Spitzer was tracked by one of these auto-generated reports. Imagine how much he hates analytics and reports!Do you still think analytics are not crucial to your business? They have the power to topple governments (and Governors).I always say to our clients….”Data is a cruel mistress.” (no pun intended)
