5 Dec 2007

Link Buying

Posted by Vikram at 1:43 AM to Events, Search Engine Optimization

PubConLink Buying
December 4, 2007

If anyone was sleepy today @ 4 PM Vegas time…. this was surely the wake-up session. With panelists like Rand Fishkin (SEOMoz), Jim Boykin (We Build Pages), John Lessnau (Link Adage), Aaron Wall (SEO Book), and Matt Cutts (Google), there was plenty of excitement to go around.

Aaron Wall and Matt Cutts have been going around most of November throwing burning arrows at each other, and the tension was felt when Aaron took the stage. His website was penalized during the recent Page Rank update, and he is obviously not thrilled about it.

Aaron is a man on a mission. Flanked by his new wife and taking big strides, he was hard to catch up with to have a conversation. At the next event, I hope to catch up with him and get introduced formally.

Here are some funny quotes from this power-packed session:

  • “There are other good niche directories I am not naming as Matt might KILL them!”
    -Aaron Wall
  • “Stay under the radar…Don’t piss off Google!”
    -Aaron Wall
  • “His style is Mountain Man.”
    – Rand Fishkin about Aaron Wall

Rand’s comedy was a bit risky considering Aaron had the “don’t mess with me today” look.

Hopelessness is a key factor when you decide to go and buy all the links you can because nothing else is working.

In the end it is all about risk and reward. There are risks involved with buying links and nobody can guarantee anything. That’s the way search engines like Google operate. They want to maintain a high quality of search results, and every now and then some of us will have to bear the brunt of their spam teams.

Overall this was a very entertaining session, with lots of cheers and jeers!

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