The Big Wave Blog

Analytics Vendors and Package Implementation
December 5, 2007

This session covered something that is as ever-evolving as search itself.

Analytics have come a long way since being just log files. This panel had a few bright spots, and Google Analytics Senior Product Manager, Brett Crosby (formerly of Urchin), was the star of the panel. He gave an outline of the new update to the analytics program.

Internal site search tracking was introduced in June 2007 this year, and it is an excellent source of qualitative data. The “Ga.Js” update was outlined as well. The new capabilities of Google Analytics now take you beyond the world of Pageviews and into the world of event tracking and outbound link tracking.

Sadly, the representative from Yahoo was missing from the panel. Of course, the other panelists had a field day, amusing the crowd with jokes about the absence of the speaker.

Brett Crosby closed his presentation by saying, “Up next is Bill Schmarzo from Yahoo.” Ouch!