4 Dec 2007
Monetizing Social Media Traffic
Monetizing Social Media Traffic
December 4, 2007
Continuing my Social Media Tuesday here at Pubcon, I moved on to the next session, comprising a top-notch panel of experts talking about how to monetize the buzz.
Monetizing buzz is harder than creating it. Here are some of the gems from the session.
- Social Media Bestsellers: The top sectors/promotions that can benefit from monetizing Social Media traffic.
• Products
• Software
• Impulse Buys
• Price Specials
• Tech Sector & Gadgets - Monetizing Pitfalls: Where the cookie crumbles. (Thanks, Bruce Almighty.)
• Restricted Quantities: People who make it to your limited time offer too late will not be happy.
• Incorectly Predicting Demand: Microsoft and the 2GB flash drive fiasco. Make enough before you promote it.
• Failing to Maintain Consistency: What will you do when the traffic spike ends?
I sat in a very dense search marketing circle during this session. Geoff Livingston was on my left. In front of me was Mr. Lee Odden. To my right were Markus Tandler and Brent Csutoras.
That’s what I love about conferences. You never know who will be sitting next to you!
