The Big Wave Blog

Reputation Monitoring and Management
December 4, 2007

This panel provided some excellent points on taking charge of your online reputation by using tools to monitor, manage, and influence what is said about you online.

Andy Beal was on this panel; he writes one of my favorite blogs, Marketing Pilgrim. It was great to see him in person and hear him deliver a power-packed presentation.

Here are the top 10 reputation monitoring tools mentioned in the session:

1. Moreover
2. Yahoo News: Industry-Specific Feeds
3. Google News: Mainstream Media, By Company Name
4. Digg: Newsfeed by URL, Feed, Keyword
5. Technorati: Crucial for Blogs
6. Co.mments: Keyword and URL tracking
7. Blog Pulse
8. Del.icio.us
9. Flickr
10. Blogtrends

Here is an interesting point to consider when practicing reputation monitoring and management online. Message control is gone! The word will get out there faster than you can think. I would like to add here that good news will travel, and bad news will travel at warp speed (any star trek fans?)